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Roarr! Summer TV campaign 2023
Project type
Video
Date
Summer 2023
Location
Norfolk UK
Roarr! Dinosaur Adventure tasked Revel Studios with creating their very first television advertisement to be featured in a Sky AdSmart campaign. The objective was to inspire viewers with the excitement and adventure awaiting them at the park, conveying Roarr! as an unforgettable family day out.
Objectives
1. Create a television advertisement for Roarr! Dinosaur Adventure’s Sky AdSmart campaign.
2. Showcase the park’s scale, energy, and attractions to inspire viewers and potential visitors.
3. Stay within budget by creatively leveraging resources, such as working with extras in exchange for season passes and shooting content over multiple days for optimal conditions.
4. Develop variable edits for social media, YouTube, TrueView campaigns, and Roarr! Dinosaur Adventure’s website to maximize reach and engagement.
