Affinity Fuels, as a new addition to an established business group, required a fresh narrative and visual identity for its brand launch. Collaborating closely with the client and Naked Marketing, Revel Studios embarked on the task of conceptualising videos that would effectively convey the brand’s purpose, ethos, and values while establishing a strong connection with potential customers residing in rural communities.

Objectives
1. Develop a series of videos to launch the Affinity Fuels brand, communicating its purpose, ethos, and values.
2. Create a visual narrative that resonates with audiences in rural areas, effectively connecting with their lifestyle and preferences.
3. Collaborate with Naked Marketing and the client to establish the look, feel, and content of the videos, ensuring alignment with Affinity Fuels’ brand identity and target audience.