The advice keeps coming: attention spans are shrinking, so cut everything to ten or fifteen seconds. It has never been true. Our brains haven’t rewired in ten years. What has actually changed is that there’s far more content and, on the whole, it’s worse. The only honest answer to “how long should my video be?” is: as long as it’s interesting. Forget the numbers, the trends and the jump cuts. Make it good and make it worth watching, and people will watch.

One of the most common questions I hear from marketing teams filming in-house is: Should we film in landscape or portrait? There is no universal answer. The right choice depends on several factors: The requirements of the content How much flexibility you need Your archiving system The time available to you Making this decision intentionally, before you start filming, can save hours of editing frustration later. Start With the End Use Before you pick up your phone, ask one sim

Using the Simple Five Shot Method One of the biggest reasons phone-shot video looks amateur is not the camera quality. It is structure. People press record, capture a few random clips, and hope it will make sense later. Usually, it does not. If you want your content to feel more intentional and professional, you need to think in sequences. One of the simplest and most effective ways to do this comes from a method popularised by video journalist Michael Rosenblum. Where the Fi

A practical guide for marketers shooting content on a phone If you’re creating content in the UK, you already know the weather rarely sticks to the plan. You might have booked a team, organised staff, or blocked out half a day to film, only to wake up to grey skies and sideways rain. Then, just when you’ve given up on the idea of sunshine, the clouds part for 90 minutes. That short gap is your opportunity. Here’s how to make the most of it, even if you’re filming on a phone.