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How to Choose the Right Format Before You Press Record One of the most common questions we hear from marketing teams filming in-house is: Should we film in landscape or portrait? There is no universal answer. The right choice depends on: The requirements of the content How much flexibility you need Your archiving system The time available to you Making this decision intentionally, before you start filming, can save hours of editing frustration later. Start With the End Use Be

Using the Simple Five Shot Method One of the biggest reasons phone-shot video looks amateur is not the camera quality. It is structure. People press record, capture a few random clips, and hope it will make sense later. Usually, it does not. If you want your content to feel more intentional and professional, you need to think in sequences. One of the simplest and most effective ways to do this comes from a method popularised by video journalist Michael Rosenblum. Where the Fi

A practical guide for marketers shooting content on a phone If you’re creating content in the UK, you already know the weather rarely sticks to the plan. You might have booked a team, organised staff, or blocked out half a day to film, only to wake up to grey skies and sideways rain. Then, just when you’ve given up on the idea of sunshine, the clouds part for 90 minutes. That short gap is your opportunity. Here’s how to make the most of it, even if you’re filming on a phone.