Affinity Fuels: Launch film and TV advert

Affinity Fuels is the home heating oil arm of AF Group, a Norfolk farmer co-operative. In 2023 it launched to rural households with a new online ordering service, and Naked Marketing ran the launch campaign and brought us in to make the brand film. We spent a day filming the team, their customers and the countryside they serve, with drone shots and interviews. We built the film around one of their customer service team, whose soundbites carry it from start to finish. We animated the Affinity Fuels logo for the opening, and once the ordering portal went live we put screen recordings of it into the phones and laptops in shot.

Two years later Naked came back and asked if we still had the footage. We did. We keep our clients' footage for a good while after a job, because it tends to be useful when they least expect it, and before anything is cleared from our servers we let them know and give them the chance to keep it.

This time the brief was a 30-second advert for Sky AdSmart, with a hard deadline. The original film was built on interviews, so we recut them down to a few key soundbites and recorded new voiceover lines remotely with the same team member. The person on screen is also the voice. We've taken plenty of adverts through Clearcast, and most of the work is knowing what you can and can't say before the script is written. This one cleared first time and went to Sky ahead of the deadline.

Naked are a brilliant partner. They look after their clients properly and work the way we do, which is why we count them as one of our most trusted partners.

Produced with Naked Marketing.