Integrity Fitness Education

People tend to think of Integrity Fitness Education as personal trainers. What they actually do is train the personal trainers, and that was the message they needed people to understand. IFE is where you go when you want a career change into fitness, taught by people whose job is getting the best out of others. The film had to show them as approachable, credible and a good place to start.

They'd never been filmed before, and they were nervous. We took them through it step by step and explained everything as we went. We even helped them apply for the Go Digital grant that helped pay for the project. By the time we were filming at their Norwich premises they trusted us, and it shows. We filmed tutors and students in real training sessions, kept everyone chatting and smiling between takes, and let the sessions run as they normally would.

We made a 60-second hero film for their website and social, a set of stills, and a 10-second cut for a local digital ad board, built from short bold lines over action shots: "Take a bold step. Make a new start. Launch your career in fitness."

"Tom and Rylan have been incredible to work with. Really happy with the pictures and videos they put together for us."
Harry Matthews, Integrity Fitness Education